People, Planet, Pastry

A Delicious Collaboration for a Sustainable Future

Weideheuvel Coaching x Small99 – Amsterdam, May 30, 2025

We’re thrilled to announce that Weideheuvel Coaching is officially partnering with Small99 to bring the first-ever People Planet Pastry event to Amsterdam on June 21, 2025!

This free event is more than a gathering. It’s a celebration of sustainable mindsets, bold ideas, and – yes – really good pastries. And we couldn’t have chosen a better setting: the event will take place in the apple orchard at the Weideheuvel, a retired windmill along the Amstel River between Amsterdam Ouderkerk aan de Amstel. The perfect place to connect, share, and enjoy pastries provided by Bakker Out in Ouderkerk.

Why People Planet Pastry?

The name says it all. At its heart, this event is about:

• People: Connecting with others who care about making a positive impact – not just in their work, but in how they live.
• Planet: Sharing practical insights on running purpose-driven businesses that support regeneration, circularity, and climate-conscious choices.
• Pastry: Because sometimes, changing the world starts with coffee, pastry, and a good laugh.

We believe that doing meaningful work doesn’t have to be heavy. In fact, it’s often in the lighter moments – the shared stories, the flaky pastries, the spontaneous chats – where the real shifts begin.

What to Expect

The June 21 event will be a relaxed and energising afternoon where fellow individuals and businesses who are either about to start, have started, or are well on their way to embedding sustainability into their day-to-day operations come together in an informal way.

Whether you’re running a small business, exploring a sustainable pivot, or simply curious about what’s possible, People Planet Pastry is your space to explore, connect, and get re-energised.

Why Weideheuvel Coaching + Small99?

At Weideheuvel Coaching, we work with people and businesses who want to create change that feels aligned, is sustainable, lasting into the future, and deeply human. Our coaching often involves the outdoors, where fresh air meets fresh thinking. Small99 shares our belief that small steps, taken consistently, can lead to big change – especially when supported by community and practical tools.

This collaboration is rooted in shared values: regenerative thinking, inclusive entrepreneurship, and the joy of creating something new together.

So come join us. Bring your ideas, your questions, your appetite – and let’s shape the future, one pastry at a time.

Event Details
June 21, 2025 14:00 – 16:00 CET
Weideheuvel Coaching, Apple Orchard – Venue Instructions Provided on Registration
Coffee, pastries, and connection included
Grab your ticket here (free event, but please order tix to ensure enough pastries)

People. Planet. Pastry.
Let’s make business feel better – and taste better too